Investment Insight: Hay Company Co., Ltd. (Hay Coffee )
Investment Insight: Hay Coffee English 한국어 Hay Company Co., Ltd. 1. Corporate Overview and Financial Status Hay Coffee is a coffee franchise brand operated by Hay Company Co., Ltd. (CEO Shin Da-yeon), with its headquarters and logistics center located in Daejeon. As of 2024, Hay Company recorded an annual revenue of approximately 1.12 billion KRW, reflecting its profile as an early-stage growth company. Notably, in November 2024, the company officially registered its franchise disclosure document with the Fair Trade Commission, establishing an institutional foundation for full-scale franchise expansion. Currently, it operates over 10 direct and franchise stores, including the Oryong Station, Tanbang, Gwanjeo, and Joymaru branches, primarily concentrated in the Daejeon and Chungcheong regions. 2. Customer Perspective From a customer's point of view, Hay Coffee is perceived not simply as a low-cost takeout...