Insight: In euro zone crisis, companies plan for the unthinkable
By Ben Hirschler and Scott Malone
LONDON/BOSTON | Tue Nov 29, 2011 5:30pm EST
(Reuters) - When Novo Nordisk's chief financial officer met marketing colleagues last Friday the conversation moved far beyond the usual discussion of sales and performance. Jesper Brandgaard asked a simple, far-reaching question: how would the firm set prices for two pivotal new insulin products if the euro collapsed?
Showing posts with label Special Reports. Show all posts
Showing posts with label Special Reports. Show all posts
Tuesday, November 29, 2011
Subscribe to:
Posts (Atom)